About Us

Happypet is a New Zealand family-owned company that specializes in Natural Venison Treats and Chews for kiwi pets.

Our Mission Statement

At Happypet, our name doubles as our mission statement. We’re all about making pets happy. But it goes deeper than that. We are pet owners ourselves and understand the unspoken adoration that exists between pet and owner. Here’s how it works:

You feed a Happypet treat and it sparks immediate joy in your pet. Watching their joy, in turn, makes your heart feel good, old-fashioned, uncomplicated “love". And who doesn’t want that scenario in their lives?

So, at Happypet, it turns out we’re not just about making pets happy. We’re also about making you happy. But calling ourselves Happyhuman – well that would just be weird…

 

Happypet – enriching mutual affection since 2006.

 



Who is Happypet?

Our name sums up our business. We’re all about making pets happy and, after years of trading in happiness, we’re pretty good it.

Happypet treats originate from a small factory just outside Wanaka in Central Otago. Wanaka is nestled lakeside and surrounded by vast mountains and clean air – perfect for cold-drying our venison pet treats and chews.

Don’t underestimate the importance of this cold-drying process. It’s the reason your pet gets so excited when you walk in the door carrying a Happypet product. From their perspective, cold drying means the products are still raw, so they retain the gamey flavour, smell and texture of the real deal. In your pet’s mind, they personally hunted down that treat or chew, showing of their suppressed talent, stealth and skill. (Yes, we have conducted consumer research and this is what pets consistently tell us – even the inside-only designer cats say so.)

Across the Happypet team, we are all pet lovers ourselves and we know how happy these all-natural treats make our own pets. We also value genuine and quality service, which is why we have such great relationships with our customers.

Happypet’s parent company Alpine Deer was founded in 1964 and was a key pioneer of New Zealand’s deer industry. Those decades of knowledge benefit Happypet’s production – everything revolves around venison. It’s that simple.


Why Our Products?

Happypet treats originate from a small factory just outside Wanaka in Central Otago. Wanaka is nestled lakeside and surrounded by vast mountains and clean air – perfect for cold-drying our venison pet treats and chews.

New Zealand Venison is a highly regarded product, tender, with mild gamey flavour. It is naturally lean and packed with iron and other minerals and vitamins. Needless to say, it’s a great healthy meat for pets, being grass-fed with no hormones, no antibiotics and is also hypoallergenic.

Freeze-dried to retain the natural goodness of raw venison. Our gentle process removes moisture while preserving flavour, texture, and essential vitamins, minerals and nutrients — delivering pure, powerful nutrition in every bite.

Cool Air Dried: Using natural Central Otago airflow rather than heat, our Cool Air-Drying gently removes moisture while preserving the raw nutrition, flavour, and texture of premium venison. It takes time - but it’s worth it.


Why Happypet treats are different

 

  • They contain 100% Natural NZ Venison. Nothing else!
  • Completely and utterly natural – which is best for your pets, our people and everyone’s environment.
  • Contain zero nasties.
  • Cool and freeze-dried.
  • Made in beautiful Wanaka.

New Zealand Venison is a highly regarded product, tender, with mild gamey flavour. It is naturally lean and packed with iron and other minerals and vitamins. Needless to say, it’s a great healthy meat for pets, being grass-fed with no hormones, no antibiotics and is also hypoallergenic.


Our Process: Turning Raw Venison Into Treats

 

The process used to produce Happypet treats does not add or take away from the natural venison product. We simply seal in the goodness that’s already there. You may be surprised to know that keeping the product as close to natural as possible actually requires more work, not less.

Happypet uses two methods of cold drying.

Freeze Drying involves a high-pressure vacuum process to extract excess moisture from raw frozen venison. While this is a more intensive method of drying, it does have several advantages:

  • The pet treats maintain their flavor and smell
  • Easier rehydration–regaining the original texture and appearance
  • Less damage to the product and maintains its physical structure.
  • Preserves the nutritional value of the treat
  • Relatively cool temperatures, so still can be part of a raw diet.

No wonder pets love Happypet™ treats!

Cool-Air Drying

While many of our Happypet products are freeze-dried, it doesn’t suit all of the products that we produce – such as our Straps, and the ever-popular Tendons. The Happypet™ alternative is the next best thing – cold air drying. This takes a little longer than heat – but it produces a very natural product

Cool-air drying requires two things: clear Central Otago air and human hands doing the turning. This method takes a long time, but it’s worth it.


Our Products

Bones

It’s no secret that dogs love to chew, and it’s important to fulfill this basic instinct to avoid your pup looking for chew toys that might not be quite so palatable to you (we’re looking at those favourite leather boots). Give your dog one of our tasty bones and keep them entertained for hours!

Chews & Treats

Made from strong protein fibers, our air dried venison tendons and straps provide a delicious and nutritious snack for your favourite pup. Our bones and chews will provide your dog with a range of great benefits including: - Providing essential chewing exercise for their jaw, helping to keep teeth and gums healthy, providing an excellent source of entertainment, assisting to relieve anxiety in anxious dogs, providing a great source of natural and unprocessed nutrients.

Our treats (cat & dog) are also 100% natural and an excellent treat option for pets with food sensitivities. With our great variety, even the pickiest of eaters will find a delicious snack to munch on! With no additives or additional nasty chemicals, our treats contain only 100% natural venison and are an excellent addition to your pet’s meal times, training incentives, or just as a tasty treat because he’s such a good boy!

Toppers

Apply a liberal sprinkle of our delicious food toppings to your dog or cats meal and put an extra spring in your furry buddy’s step! These tasty venison pet treats are a great addition to your dog or cats diet that even the fussiest of eaters will love.

Our all natural dog treats and food toppings can be used in a range of different ways to delight your canine and feline friends:-  

Sprinkle straight on top of meals as a tasty topping, mix with a little warm water and stir in to dry food for something different, stir straight into wet food to add a little extra kick, use as a delicious and healthy ingredient when cooking your own pet food, blend in to tonics to aid in your pets strength, health and mobility.

Health Supplements

Used in traditional Chinese medicine (TCM) for centuries to aid in mobility strength and overall health, natural deer products are a great addition to your dog or cats meal-times to help maintain a healthy and well-balanced diet.

Our cat and dog supplements, made from 100% natural venison (and some combined with Green Lipped Mussel), provide your pets with natural glycosaminoglycans and anti-inflammatory substances, along with a multitude of natural vitamins and minerals.

Our supplements are a great option to aid in mobility and joint support in dogs and cats of all ages, and your pet will just love eating these tasty and healthy tidbits.


Nutritional Benefits of Venison

As well as being low in fat and high in protein, venison contains a LOT of vitamins and minerals:

  • Iron – carries oxygen in the blood
  • Phosphorus – helps your pet’s mobility
  • Zinc – for skin health
  • Copper & Vitamin K – essential for blood health
  • Manganese – strengthens bones
  • Selenium & Tryptophan – sharpen your pet’s brainpower
  • Omega 3 & 6 fatty acids – for heart health
  • Vitamin B1, B2, B3, B6, B12 – energy boosters
  • Vitamin E – an antioxidant
  • Glutamic acid – great for gut healing                      

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